With the loss of their exclusive hold on McDonald’s earlier this year Uber Eats looked like it would fall far behind the delivery service pack. DoorDash looked poised to run away with the lion’s share of the delivery market. However, after the DoorDash tip skimming scam broke in the news earlier today, that future is looking murkier. Throw in the fact that Uber Eats and Starbucks just announced a partnership and we’ve got ourselves a horse race. According to news reports, Starbucks plans to expand its coffee delivery offerings via Uber Eats nationwide in 2020. This is a huge boon to an Uber Eats division that desperately needed a win.
Wait, I thought Starbucks already delivered?
You’re not wrong in thinking that! Starbucks has recently employed the use of delivery services like Postmates back in 2015. However, the pilot program running out of Seatle never took flight. Then in the fall of 2018 Starbucks began partnering with Uber Eats in Miami and has since expanded its coffee delivery service to an additional eleven cities.
What does the current Uber Eats and Starbucks program look like?
Roz Brewer, Group President and Chief Operating Officer for Starbucks said:
“We are driven to create new and unique digital experiences that are meaningful, valuable and convenient for our customers”
Customers can order themselves a fresh cup of joe for the modest booking fee of $2.49. Uber Eats then handles all of the logistics from pick up straight to your door, just like all of their other offerings. It doesn’t seem like a worldbeater situation, but according to the press release from Starbucks it appears that the two companies have larger plans.
What does this Strategic Partnership mean for Uber Eats?
According to the press release from Starbucks, the companies are planning a large scale strategic partnership. At this point what their exact plans are is a mystery. The press release states that both companies will collaborate, innovate, and find a way to integrate the service.
Considering that with their current program, Starbucks customers are unable to accumulate Starbucks points through Uber Eats, I expect that feature will soon be on the way. After that, it is anyone’s guess.
But, here’s what Roz Brewer, the company’s Group President and Chief Operating Officer has to say about their partnership with Uber Eats:
“Partnering with Uber Eats helps us take another step towards bringing Starbucks to customers wherever they are.”
Basically, this means that Uber Eats has forged the Uber necessary partnership that they lost with McDonald’s. Few names in the United States are larger than Starbucks and this partnership gives Uber Eats an edge. Albeit the extent of this edge is unknown. DoorDash is in hot water and this could be leverage for Uber Eats in the coming months as the arena of gig economy delivery continues to rage on.
Will Uber Eats Drivers like delivering Starbucks?
Look people need their morning shot in the arm but are you as an Uber Eats driver ready to bring it? We want to hear from you. How do you think this will affect demand on the Uber Eats platform? Will this be a good thing or a bad thing? Let us know!